Find the manual work costing you time, leads, or cash

Founder-led automation help for small teams: we review your workflows, rank the best opportunities, then build the right one with you or for you.

1. Intake
Request

Tell us what feels slow, manual, or expensive.

2. Paid review
$799 Review

We confirm fit and scope before sending payment.

3. Next step
Optional Build

If the plan is worth shipping, build work is scoped separately.

Recent outcomes

Before and after, in plain English

Examples from workflows we've shipped, written as business outcomes instead of technical diagrams.

Handwritten notes processing

Document workflow

Before

7 days

After

1 day

Handwritten notes processing improved from 7 days to 1 day.

Product catalog updates

Catalog workflow

Before

6 months

After

6 days

Product catalog updates improved from 6 months to 6 days.

Prospect research in Slack

Sales research

Before

hours

After

minutes

Prospect research in Slack improved from hours to minutes.

Teams and products we've shipped with

  • Cently
  • Dispo
  • Psynapse
Tom Cross, Founder of upCaret

Tom Cross

Founder, upCaret

I'm a CTO and senior full-stack engineer with 15+ years of experience shipping and operating production systems. I started upCaret because SMBs often identify pain points, but rarely have an engineering team to map the workflow, connect tools, and keep it running.

15+ Years

CTO + senior engineer

Founder-led

You work with me

Production

Built to run reliably

Start here

Start with the Automation Review

Answer a few workflow questions, then we will confirm fit and scope before turning the highest-value opportunity into a build-ready plan.

Request the review